Liu Ben
Associate Professor
IT
City University of Hong Kong
Hong Kong
Biography
I am an assistant professor in the Department of Information Systems at City University of Hong Kong. I received my Doctoral degree in Business Administration from the Department of Management Information Systems, Terry College of Business, University of Georgia.
Research Interest
Psychology and Economics (aka Behavioral Economics
Publications
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E. Karahanna, C. K. Williams, G. L. Polites, B. Liu and L. Seligman (October 2013), "Uncertainty Avoidance and Consumer Perceptions of Global e-Commerce Sites: A Multi-Level Model", Drake Management Review, 3, 1.
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Liu, B. Q., and Goodhue D. (December 2012), "Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers", Information Systems Research, 23, 4.
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Liu B. Q., Karahanna E., and Watson, R. (May 2011), "Unveiling User-Generated Content: Designing Websites to best Present Customer Reviews", Business Horizons, 54, 3.
