Business & Management

Business & Management Experts

Ng Shuk Wai Raine

City University of Hong Kong
Hong Kong


Ms. Raine NG has been with City University of Hong Kong since 2007 and her teaching areas include introduction to Marketing, Event Marketing, Selling and Sales Management, Integrated Marketing Communication, Organizational & Personal Image Management and Understanding Persuasion in Everyday Life. Her engaging, passionate and practical teaching style is extremely well received by the students. She has received several teaching-related awards including College Teaching Excellence Award and Student Learning & Development Excellence Awards.

Research Interest

Marketing communication, consumer behavior

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