Business & Management
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Business & Management Experts

Park Joowon

Assistant Professor
Marketing
City University of Hong Kong
Hong Kong

Biography

Dr. PARK Joowon is currently working as a Assistant Professor in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes antecedents and downstream consequences of consumers’ emotional experiences. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. PARK Joowon is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to antecedents and downstream consequences of consumers’ emotional experiences.

Research Interest

My research examines antecedents and downstream consequences of consumers’ emotional experiences

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