Park Joowon
Assistant Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. PARK Joowon is currently working as a Assistant Professor in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes antecedents and downstream consequences of consumers’ emotional experiences. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. PARK Joowon is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to antecedents and downstream consequences of consumers’ emotional experiences. Dr. PARK Joowon is currently working as a Assistant Professor in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes antecedents and downstream consequences of consumers’ emotional experiences. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. PARK Joowon is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to antecedents and downstream consequences of consumers’ emotional experiences.
Research Interest
My research examines antecedents and downstream consequences of consumers’ emotional experiences
