Su Chenting

Biography

Prof. Su is Chair Professor of Marketing and Director of DBA (Chinese) Program at City University of Hong Kong. He is also Luojia Chair Professor of Wuhan University. He received his Ph.D. in Marketing from Virginia Tech in 1999. Before joining CityU in 2003, he taught at the University of Victoria, Canada. His research interests include governance issues in supplier-buyer relationships, guanxi management in Chinese business circles (圈子), and consumer household decision behavior. His publication has appeared in top-tier journals such as Journal of Marketing, Journal of Marketing Research, Journal of Management, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Computer-Mediated Communication, MIS Quarterly, Strategic Management Journal, among others. He is one of the top-ranking marketing scholars in Asia. Over the past 15 years at CityU, he has delivered over 150 academic seminars and talks to over 40 Chinese universities and conferences. Currently, he serves as Editor-in-Chief, Journal of Marketing Studies, the China’s first English marketing journal affiliated with China Marketing Association. He also served as Guest Editor to Journal of Operations Management, Journal of Business Research, and Industrial Marketing Management. He teaches EMBA and DBA courses and has won numerous teaching and research awards at departmental and college levels. He accumulates rich executive training experiences and has provided professional consultancy to companies and governments in China. 

Research Interest

Group decision theory