Tso Kwok Fai Geoffrey
Associate Professor
Management Services
City University of Hong Kong
Hong Kong
Biography
Geoffrey Tso was the program leader of BBA in Service Operations Management being offered by the department for over ten years. His recent works are highly related to the areas of customer service, satisfaction and confidence. He is leading in a regular research projects to derive the Chinese Consumer Confidence Index. He is currently teaching courses in customer services, survey research, customer relationship management and data mining. Dr. Tso also serves as the Director of the Statistical Consulting Unit housed in the department. This unit supports survey activities and all types of statistical analyses, including model building, conducted by academics in the universities. He started his consulting work in 1992. He has substantial experiences in serving as leader of over 150 surveys and other statistical projects conducted for the local government’s department, transport operators, and private organizations.
Research Interest
Market Research
Publications
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Tso GKF and Li Jin (September 2014), "Comparing and Forecasting Economic Developments in the Greater China through Building Chinese Consumer Confidence Indexes", Advances in Economics and Business, Vol 2, 2(7), 268-280, doi: 10.13189/aeb.2014.020703.
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Geoffrey K.F. Tso, Fangtao Liu, and Jin Li (September 2015), "Identifying factors of employee satisfaction: A case study of Chinese Resource-based State-owned Enterprises", Social Indicators Research, 123, 2, 567-583, doi: 10.1007/s11205-014-0750-3.
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Song LL, Tso G, Lo HP, and Hua ZS (2017), "A dynamic multiple-variety choice adaption model", Communications in Statistics - Simulation and Computation, 46, 1, 515-529.
