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Wang Jianfeng Jeff

Assistant Professor
Marketing
City University of Hong Kong
Hong Kong

Biography

Dr. WANG Jianfeng Jeff is currently working as a Assistant Professor in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes Socio-cultural aspects of marketing, Branding. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. WANG Jianfeng Jeff is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Socio-cultural aspects of marketing, Branding.

Research Interest

Socio-cultural aspects of marketing, Branding, Marketing strategy, Retailing and franchising

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