Wang Jianfeng Jeff
City University of Hong Kong
Dr. WANG Jianfeng Jeff is currently working as a Assistant Professor in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes Socio-cultural aspects of marketing, Branding. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. WANG Jianfeng Jeff is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Socio-cultural aspects of marketing, Branding.
Socio-cultural aspects of marketing, Branding, Marketing strategy, Retailing and franchising