Xigen Li
Associate Professor
Department of Linguistics and Translation
City University of Hong Kong
Hong Kong
Biography
Dr. Li joined the faculty in January 2008. Before that, he taught at Louisiana State University, Arkansas State University and Southern Illinois University for a total of nine years. Dr. Li teaches television news reporting and production, media and society, communication fundamentals, international communication, and quantitative research methods.
Research Interest
Dr Li's research focuses on impact of communication technology on mass communication, media use and online communication behavior, media effects in the digital age, and social influence on media content. His publications appeared in Journal of Communication, Journalism and Mass Communication Quarterly, Journal of Broadcasting and Electronic Media, Journal of Computer-mediated Communication, New Media and Society, and Communication Yearbook.
Publications
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Gong, Wanqi & Li, Xigen (2017). Engaging fans on microblog: The synthetic influence of parasocial interaction and source characteristics on celebrity endorsement, Psychology & Marketing, 34(7), 720-732. (SSCI journal).
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Wu, Xiaohua & Li, Xigen (2017). Effects of mass media exposure and SNS involvement on risk perception of and precautionary behavior toward haze issue in China, International Journal of Communication, accepted for publication. (SSCI journal)
