Zeng Xiaohua Michelle
Associate Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Xiaohua Zeng received her Ph.D. in Marketing from the Sauder School of Business, University of British Columbia, M.Sc. in Information System from the School of Computing, National University of Singapore, and Bachelor Degree in Statistics from the Renmin University. Her research interests include social network, virtual community, pricing and competitive strategies.
Research Interest
Competitive Strategies
Publications
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Zhang, C., CW Phang, X.H. Zeng, X Wang, Y. Xu,Y. Huang, N. Contractor (September 2015), "Circadian Rhythms in Socializing Propensity", Plos One, 1-8; (5y Impact=4.24)
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Zheng, S.J., X.H. Zeng and C. Zhang (2016), "The Effects of Role Variety and Ability Disparity on Virtual Group Performance", Journal of Business Research, 69, 9, 3468–3477
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Zeng, X.H., S. Dasgupta and C.B. Weinberg (December 2016), "The Competitive Implications of a 'No-haggle' Pricing Strategy when Others Negotiate: Findings from a Natural Experiment", International Journal of Research in Marketing, 33, 4, 907-923.
