Zheng Xu
Assistant Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism. Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.
Research Interest
Management of non-cooperative incidents in marketing channel relationships, The role of institutional environment in informing firms' choice of governance mechanism
