Zheng Xu
Assistant Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.
Research Interest
Management of non-cooperative incidents in marketing channel relationships, The role of institutional environment in informing firms' choice of governance mechanism