Zheng Xu
Associate Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.
Research Interest
Management of non-cooperative incidents in marketing channel relationships
Publications
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Shou, Zhigang, Xu (Vivian) Zheng, and Wenting Zhu (Equal Authorship) (2016), "Contract Ineffectiveness in Emerging Markets: An Institutional Theory Perspective", Journal of Operations Management, 46, September, 38-54.
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Li, Miao, Xu (Vivian) Zheng, Guijun Zhuang (2017), "Information technology-enabled interactions, mutual monitoring, and supplier-buyer cooperation: A network perspective", Journal of Business Research, 78, September, 268-276.
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Marko Grunhagen, Xu (Vivian) Zheng, Jeff Jianfeng Wang (2017), "When the Music Stops Playing: Post-Litigation Relationship Dissolution in Franchising", Journal of Retailing, 93, 2, 138-153, [LEAD ARTICLE].
