Chen, Kuan Chou, Kenneth
Assistant Professor
Physical education
Hong Kong Baptist University
Hong Kong
Biography
Ph.D. in Sport Management, University of Georgia, USA M.Sc. in Sport Management, University of Florida, USA M.Ed. in Sport Pedagogy, Taipei Physical Education College, Taiwan M.Sc. in Biology, Tunghai University, Taiwan B.Sc. in Biology, National Taiwan Normal University, Taiwan
Research Interest
Sport Marketing
Publications
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Chen, K. K. and Zhang, J. J. (2011). Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework. Sport Management Review, 14(2), pp. 103-116.
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Chen, K. K. and Zhang, J. J. (2012). To name it or not name it: Consumer perspectives on facility naming rights sponsorship in Collegiate Athletics. Journal of Issues in Intercollegiate Athletics, 5, pp. 119-148.
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Yu , H. S., Zhang, J. J., Kim, D. H., Chen, K. K., Min, S. D., & Huang, H. (2014). Service Quality, Perceived Value, Customer Satisfaction, and Behavioral Intentions among Elderly Consumers at a Sport and Fitness Center. Social behavior and personality, 42(5), 752-768.
