Adriano Vieira
GENERAL MANAGER
Business Administration
Veeva
Hong Kong
Biography
Adriano Vieira is Veeva's general manager for Latin America and is responsible for all its operations including sales, marketing, customer success, and professional services. He has over 21 years of experience working as a provider and partner to life sciences companies in the areas of CRM, customer master data, and marketing services. Before joining Veeva in 2013, Adriano held several positions at Dendrite and then at Cegedim, including 11 years in general management in Mexico and Brazil. During this period, he helped kick off and grow the business in Latin America. He started with Brazil, revamped operations in Mexico, and merged the two companies, launching several products while leading teams of up to 130 people. Prior to Dendrite, Adriano held technical and managerial positions in enterprise software and semiconductor manufacturing companies. Adriano graduated in electrical engineering from the Catholic Pontifical University of Minas Gerais in Brazil and holds a master's degree in microelectronics from Campinas University, also in Brazil.
Research Interest
Business Administration
