Dr. Peter Olah
Country Manager
Phamacy
Berlin-Chemie Hungary
Hungary
Biography
The country manager of Berlin-Chemie / A. Menarini Hungary, Dr. Peter Olah, explains the impact of a more targeted sales force in driving the company in the last three years, while highlighting his ambitions to push the affiliate into more specialty care. He also describes the most salient challenges currently facing pharmaceutical companies in Hungary and several characteristics that distinguish the market from others in the region.
Research Interest
Pharmacy Business Development
