Anna Wienner
Country Director
Pharamceuticals
IBSA Hungary
Hungary
Biography
Anna Wienner, Country Director of IBSA Hungary, shares the insights she has gained reshaping the company’s strategy and footprint in Hungary, the challenges she has faced in restructuring the organization, and her goals for the improving the company’s brand equity in the market. She also discusses the crucial role of pharmaceutical companies in improving health literacy rates among Hungarian citizens.
Research Interest
Pharmaceutics Business Development
