Global Product Manager
Luay Darwish Holding LLC
From this role, I am responsible for a $300M business (3T) at GE MR and for the definition of the GE 3T MR portfolio and roadmap. I am the lead product manager for key 3T products, such as SIGNA Architect and SIGNA Premier (currently the largest program running on an Imaging level), as well as for breakthrough technological innovations, such as the 48-channel Head coil, the AIR technology and SuperG. Other responsibilities include ensuring good quality of the GE 3T installed base (Discovery MR750w, Discovery MR750, Signa HDxt 3.0T; over 1000 units globally), providing guidance and identifying solutions for and with the engineering, marketing, sales, application, regulatory, quality and sourcing teams, while considering the needs and the constraints of the global MR market and defining the overall upstream marketing strategy.
Led the MR business in a total of 13 countries (Hungary, Slovenia, Croatia, FYROMacedonia, Serbia, Albania, Kosovo, Bosnia and Herzegovina, Romania, Moldova, Bulgaria, Greece, Cyprus) in South Eastern Europe gaining a market share of up to 60% in certain markets (i.e. Greece, Bulgaria). From this role, I delivered product customer presentations, authorized all MR offerings, configurations, descriptions and pricing, managed the relationship and communication with all regional academic customers, hospitals and diagnostic centers and organized educational workouts with the support of the Advanced Applications team.