Dr. Laszlo Gaspar
General Manager
Phamacy
Meda Pharma
Hungary
Biography
Meda Pharma Hungary GM Dr. Laszlo Gaspar describes how the strategic shift from Rx to OTC has allowed the company to experience year-on-year growth over the last eight years and increase annual revenues threefold. He further emphasizes the value of targeting medical promotion in securing a competitive positioning in several niche segments, while detailing his ambitions to diversify the business into other areas such as food supplements.
Research Interest
Pharmacy Marketing
