Ankur Gangal
Senior Lecturer
Management and Organizations
Ahmedabad University, Ahmedabad
India
Biography
As a full time faculty with the BBA Programme at Amrut Mody School Of Management, he teaches the subjects Marketing Management and Strategic Management. He is also versatile in engaging students in specialization subjects of Marketing, like Consumer Behaviour and Modeling Service Quality. With 13 years of experience (6 years with corporates and 7 years in academics and research) he brings to the table a rich combination of theory and practice. His small stint with the industry was with MNCs of Citibank and ABN AMRO Bank stature. Plus his experience of working with Saud Bahwan Group, Muscat provides him with the specialized knowledge of working with professional organizations and vulnerable product lines. As an academician he has taught at various MBA programmes in Ahmedabad like BK School of Management (GU), and has been engaged as a visiting faculty to a diverse blend of Post-Graduate Institutes of Management. He is a PhD from Maharaja Krishankumarsinhji Bhavnagar University on the Topic “Self-Service Technologies: Examining Consumer Behaviour in the Banking Sector.” His research interests include consumer behaviour and service quality. Till now he has published two articles in peer reviewed journals of repute, has participated and presented three papers in conferences, and attended three Faculty Development Programs. He has cleared various certification examinations such as AMFI, IRDA for his professional requirements and for academic requirements he has clear UGC NET examination. He has won various contests and awards throughout his academic and professional career. Currently he is serving as the Programme Chair of the BBA Programme of Amrut Mody School of Management at Ahmedabad University.
Research Interest
Research interests include consumer behaviour towards services and service quality.
Publications
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Co-authored a paper titled ‘Bottom of the Pyramid: A study of the Consumer Behavior towards self-service technologies in the Banking Sector’ published in the ‘Indian Journal of Applied Research’, March 2013 issue. ISSN – 2249-555X.
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Co-authored a paper titled ‘Service Quality Measurement in Unorganized Retail Stores: Implications for Marketing Strategies using SERVQUAL and RSQS’ published in the ‘ICMC’ conference proceedings book, February 2016 issue. ISBN No. – 978-93-5254-804-0.
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Co-authored and presented a paper titled ‘Validating International Service Quality Scale in Ahmedabad: A study of Private Sector Retail Banks based on the SERVQUAL Model’ at the ‘Indian Retail Conference’ organized by Ambedkar University, Delhi, February 2016.
