Paragi Shah

Biography

Paragi Shah is an academician with about 14 years of industry and academic experience. Dr. Shah has Doctorate degree in Management, Master’s degree in Business Administration focused on marketing, and double Bachelor’s in Law and Commerce. Currently she is the programme chair for integrated Masters of Business Administration since 2016, and Assistant Professor in the area of Entrepreneurship and Marketing with Ahmedabad University. She is a profound teacher having taught subjects like Entrepreneurship, Marketing Management, Retail Management, International Marketing, Sales and Distribution Management and B2B marketing. Her research interests lie in Entrepreneurship and Retail Management. She has published research papers and articles in national and international journals and co-authored a book on ‘Project Management in Retail’. She has been associated with Cambridge University, UK for Entrepreneurship teaching and mentoring since 2011. She is also engaged as a master trainer with National Entrepreneurship Network (NEN). She is an avid mentor, having guided several projects of either start-up companies or expansion and growth of existing businesses. She is also engaged as a retainer or a consultant for various business and marketing projects.

Research Interest

Entrepreneurship and Marketing Management