Shriram Kadiya

Biography

Shriram is a faculty member – Marketing area with Ahmedabad University, his experience with advertising and branding industry spans from 2007 to 2014, he has been associated with academics and brand consultancy from 2014 onward. He holds degrees of MBA – Marketing and Certificate in Advertising and Public Relations from MICA-Mudra Institute of Communications, Ahmedabad. Shriram is pursuing his PhD from Institute of Management, Nirma University in the area of Communication Assessment of World’s largest Public Employment Scheme: MGNREGA. Shriram has in his past worked with Ogilvy & Mather - Mumbai and Jet Airways – Mumbai in the capacity of Sr. Brand Officer, where his major portfolios were to manage advertising, branding and media duties. Shriram has also worked as consultant to Rajkot Municipality, Marwadi Education Foundations and Brand Core Media Ltd for their advertising, branding and social media assignments. His research and teaching interests include advertising, branding and rural marketing communications.

Research Interest

Advertising, Branding, Consumer Behaviour