Sujo Thomas

Biography

Dr. Sujo Thomas is a Sr. Lecturer in the Department of Marketing, Ahmedabad University, Gujarat, India. He has over 15 years of experience in academics and industry. Prior to joining Ahmedabad University, worked as an Academic Associate in the Indian Institute of Management, Ahmedabad (IIMA) and as a Research Associate in the Mudra Institute of Communication, Ahmedabad. He, also, worked at TESCO London (United Kingdom) as an Executive in the Dairy Department for a period of four years. Earlier he had been associated as a visiting faculty at Som-Lalit Institute of Business Management and LJ Institute of Business Management. His research interests are in the area of consumer behavior, specifically, he likes to work on topics related to cause related marketing, online grocery retailing and social media marketing. His research also extends in the area of shopper marketing. He has published his research in a number of reputed international journals and also presented research papers at a number of national / international conferences. He is an avid case writer and he has written more than 11 cases that are registered at IIM Ahmedabad Case Unit,The Case Center-ECCH, ET-Times Publishing Grp, Asian Case Research Journal-NUS (upcoming) and IVEY (upcoming). His Doctoral Research (Ph.D.) from Gujarat University was in the area of Cause related marketing. He had obtained his Post Graduate degree in Business Management from University of East London (U.K.) and received his Master of Philosophy, Master of Commerce and Master of Business Administration from Gujarat University. Moreover, he had attended a one month Faculty Development Programme at Judge Business School, University of Cambridge, UK in the year 2015. Besides, he had been actively involved in designing the curriculum for the Shoppers Stop Fashion Associate Program, an initiative led by Shoppers Stop PLC. and IIMA. He enjoys playing volleyball on weekends and watching action movies. He lives to spend time with his family - wife Premcy, daughter Sharon and son Rayan.

Research Interest

Retail Management, Shopper Marketing, Social Media Marketing, Cause-related Marketing