Zalak Shah
Senior Lecturer
Marketing
Ahmedabad University, Ahmedabad
India
Biography
Pursuing PhD From Gujarat University Thesis Entitled : " Comparative Analysis on Buying Behaviour of Consumers in Selected Industries in Selected Districts of Gujarat"
Research Interest
Consumer Behaviour
Publications
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Published a paper on ‘A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF RURAL AND URBAN CONSUMERS ON ‘BANKING SERVICES IN AHMEDABAD DISTRICT’.' in Research Trends in Economics Finance and Marketing ISBN:978-93-84869-40-3).
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Ms. Zalak Shah co-authored a paper, The Income and Expenditure Pattern of Families at the Bottom of the Pyramid which was published in the International Journal of Management and Co-operation (Volume 10, No.1, January – March 2013. Pages 43-50, ISSN No 2249-2275).
