S.sudhamathi
Assistant Professor
Management
Alagappa University
India
Biography
Dr S.SUDHAMATHI currently working as Assistant Professor in the Alagappa Institute of Management, Alagappa University ,INDIA. Her research interests includes Marketing. Dr S.SUDHAMATHI is the member of many international affiliations. She has successfully completed her Administrative responsibilities. She has authored many research articles/books related to Research interest.
Research Interest
Marketing
Publications
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Equity Finance and Investment – A rational Model for Individual Investors Financial opinion –trend and issues Journal of Commerce and management Resources Vol.2 issue 4, Sep 2012, ISSN: 2249-0442, P.63-73
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The Role of Financial Products in Indian Investment Market- A study on Investor Preference Towards Various Investments –A Comparative Analysis, Management Dynamics Big things begin with small ideas Journal of Management vol2 No.2.P.44
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Micro Financial – The Emerging Role of Banks in India in the Eve of Globalization – A Descriptive Understanding, Management Dynamics Journal of Management p.89.
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Brand Building Exercises adopted by Life Insurance Companies in India Rural Markets, The ICFAI University Journal of Rural Management P.31.
