Mr. Rajesh Kumar Mehta

Biography

Mr. Rajesh Kumar Mehta is responsible for International Sales and Marketing. He has vast experience in the international business. He has been instrumental in expanding the sales & distribution infrastructure of leading business in the FMCG & Alcohol Sector. A lawyer by education, he has a keen eye in evaluating the opportunity and potential of markets. The legal eye allows me to quickly understand the rules of the game in any new market. Has 30 years of rich experience in FMCG and Alcoholic beverages space in developed as well as difficult & underdeveloped markets. He has strong mass market understanding and drives the companies foray into smaller SKU’s. Experience in developed markets like Europe, US are critical in defining a flexible structure to approach in business. He has developed strong consumer understanding, recognizing the need for flexible strategies, be it mass markets or niche opportunities. He has expanded the distribution network of alcoholic products to more than 40 countries across geographies and has successfully handled International & Local level marketing campaigns in many territories across the world.  He created packaging innovations by bringing in products which were first in the category and got international recognition.  

Research Interest

Mr. Rajesh Kumar Mehta is responsible for International Sales and Marketing. He has vast experience in the international business. He has been instrumental in expanding the sales & distribution infrastructure of leading business in the FMCG & Alcohol Sector. A lawyer by education, he has a keen eye in evaluating the opportunity and potential of markets. The legal eye allows me to quickly understand the rules of the game in any new market. Has 30 years of rich experience in FMCG and Alcoholic beverages space in developed as well as difficult & underdeveloped markets. He has strong mass market understanding and drives the companies foray into smaller SKU’s. Experience in developed markets like Europe, US are critical in defining a flexible structure to approach in business. He has developed strong consumer understanding, recognizing the need for flexible strategies, be it mass markets or niche opportunities. He has expanded the distribution network of alcoholic products to more than 40 countries across geographies and has successfully handled International & Local level marketing campaigns in many territories across the world.  He created packaging innovations by bringing in products which were first in the category and got international recognition.