Prof. Mohammad Khalid Azam
Professor
Department of Business Administration
Aligarh Muslim University
India
Biography
Dr.M. Khalid Azam is a senior Professor in the Department of Business Administration; Aligarh Muslim University. After post graduating in commerce he earned his M.B.A(Marketing) and Doctorate in the area of Management Control Systems. He has more than thirty years of experience in teaching. His areas of interest include Sales, Retail, Research Methodology and Financial Management. He has numerous publications to his credit both in national as well as international journals. He was in Sultanate of Oman for five years on teaching assignment.
Research Interest
Marketing Management
Publications
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Zia, A., Azam, M. K. & Akhtar., A. (2012). Shopping experience and consumer loyalty in India: scale development and validation, International Journal of Retailing and Marketing, Vol. 1, pp. 118-132. (ISSN: 0976-318X)
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Zia, A., Akhtar, A. & Azam, M. K. (2012). Factors Influencing Shopping Experience In Organized Retailing: An Empirical Investigation, South Asian Journal of Marketing & Management Research, Vol. 2, pp. 138-152. (ISSN: 2249-877X)
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Information or persuasion- A content analysis of magazine advertisement in India ( Co authored) in Asia Pacific International Journal of Marketing, University of Queensland, Australia 1994
