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Prof. Salma Ahmed

Professor
Department of Business Administration
Aligarh Muslim University
India

Biography

Dr Salma Ahmed is Phd and MBA. Her research interests include Supply Chain Management, Knowledge Management and Information System. She has published over sixty papers, and attended and presented papers in more than forty conferences both at the national and international platform. She has also authored a book entitled "How to Write and Analyse Cases" which was formally released in New Delhi in 2011. Notably, the book was also distributed as a part of learning module to the selected twenty participants of an International Conference on Global Supply Chain organized by Malaysian Institute of Purchase and Materials Management (MIPICS) in collaboration with Indian Institute of Material Management (IIMM) in Kuala Lumpur, Malaysia in 2011. She has a special interest in writing and analysing cases and has to her credit seventeen case analyses published in Vikalpa -- published from The Indian Institute of Management, Ahmedabad. She has also presented cases at various platforms like Indian School of Business, Hyderabad, Indian Institute of Management, Bangalore, Indian Institute of Technology, Kanpur. She has also conducted Faculty Development Program on Case Writing and Analysis.

Research Interest

Supply Chain Management, Knowledge Management and Information System.

Publications

  • Knowledge Capital Management of Indian Public Sector Enterprises – a Panel Data Analysis, Indian Institute of Public Enterprises, Hyderabad, 2014

  • ï‚· Driving Forces of Collaboration in Supply Chain: A Review, Interdisciplinary Journal of Contemporary Research in Management (IJCRB), Nov. 2013, Vol. 5, No. 7, United Kingdom. (ISSN 2073 7122)

  • Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity, Cases on Consumer Centric Marketing Management, IGI Global, Pennyslylvania, USA, 2013

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