Raja Sekhar M. A.
Professor
Business
Alliance University
India
Biography
Prof. Rajasekhar is a graduate in Commerce and has an MBA from S V University, Tirupati. He is currently pursuing his doctoral degree from SVUCCMIS, Tirupati. Prof. Rajasekhar started his career in teaching and after 4 years, moved to industry serving the sector with a distinction for 6 years before returning to academia in 1998. He has conducted a number of executive and faculty development programs. His research interests are in the fields of Services Marketing, Sales & Distribution Management, Marketing Management, Rural Marketing, Consumer Behaviour, and Principles of Accounting.
Research Interest
Services Marketing, Sales & Distribution Management, Marketing Management, Rural Marketing, Consumer Behaviour, and Principles of Accounting.
Publications
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‘Gender Based Strategies in Indian Product Markets’, presented at the Conference on Product Development Management Association, December 17-19, 2007, IIM Bangalore, written with Anubha Singh and Mihir Dash
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‘Brand Merchandising in Indian Product Markets’, presented at the Conference on Product Development Management Association, December 17-19, 2007, IIM Bangalore, written with Anubha Singh and Mihir Dash
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‘Implementation of E-Governance in India: A Study’, presented at the National IT Conference on Organizational Transformation through Information Technology-Issues and Challengers, September 7-8, 2007, organized by Prestige Institute of Management and Research, Indore, written with Anu Singh
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Management of Human Capital in Public Sector Units with special reference to India’s Power Sector’, presented at the National Seminar on Management Expertise for Global Success, September 8-9, 2006, organized by Karpagam Arts and Science College, Coimbatore, written with Anu Singh
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‘Quality Assurance and Accreditation in Higher Education’, presented at the National Conference on Quality Accreditation, Accountability and Assessment- Process, Motivation and Performance at Higher Education Levels, May 6-8, 2010, organized by Christ University, Bangalore, written with Zohra Bi
