S. Saibaba
Assistant Professor
Business
Alliance University
India
Biography
Dr. Saibaba holds a Master’s Degree in Business Administration with Marketing as his specialized area. He has also completed M.F.M and M.A (Advertising and Public Relations). He has over 15 years of industry and teaching experience in Post Graduate courses. He has a flair in subjects such as , Digital and Social media Marketing, IMC and Branding. His research areas include internet marketing, e-consumer behavior and e-CRM. He completed his M.Phil. from Bhratidasan University. He has received his Ph.D. from Acharya Nagarjuna University. Dr. Saibaba has presented papers on contemporary marketing topics at various national & international conferences. His Academic Experiences are Working as Assistant Professor in School of Business, Alliance University since July 2016 Worked as Assistant Professor in Siva Sivani Institute of Management, Secunderabad from July 2007 to June 2016. Worked as Assistant Professor in C.M.R. College of Engineering & Technology, Hyderabad from July 2006 to June 2007. Worked as Assistant Professor in DVR PG Institute of Management studies, Hyderabad from June 2003 to June 2006. Worked as Assistant Professor in Rao’s PG College, Nellore from December 2002 to May 2003. His Industry Experiences are Worked as Educational Representative in Tata McGraw-Hill Publishing Ltd, Chennai from June 2001 to November 2002.
Research Interest
internet marketing, e-consumer behavior and e-CRM
Publications
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Influence of demographic factors of consumers on internet banking adoption in India in Intercontinental Journal of Marketing Research Review (May 2014).
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Factors Influencing Customers’ Intentions to Use Internet Banking: Model Development and Test in International Journal of Innovative Technology & Adaptive Management (February 2014).
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Determinants of Internet banking acceptance in India – a Structural equation modeling (SEM) approach in International Journal of Engineering and Management Sciences (October 2013).
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Factors Influencing the Behavioural Intention to Adopt Internet Banking: An Empirical Study in India in Researchers World– Journal of Arts, Science & Commerce (October 2013).
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Users’ Attitude toward Online Music Websites and Perceived Risks in Buying Music Online in Journal of Marketing Trends (December, 2010) published IPE, Hyderabad.
