Sanjeev S.padashetty
Professor
Business
Alliance University
India
Biography
Professor Sanjeev Padashetty is a Pharmacy graduate with an MBA from Gulbarga University, Gulbarga, Karnataka and holds a doctoral degree from VMU, Salem, Tamil Nadu. His doctoral thesis is on “Consumer Perception Towards Private Label Brands in Food Retailing Industry”. Professor Padashetty has 15 plus years of combined experience of facilitating marketing courses along with industry experience in Pharmaceutical Marketing. He teaches Marketing Management, Consumer Behavior, Retail marketing, Brand Management and Business Marketing across MBA, E-MBA and Doctoral Programs. Professor Padashetty has completed than 300 hours of delivering sessions on marketing modules for the Executive MBA Program. He has a number of research papers to his credit, and some of his research work includes on Marketonomics of Cloud Computing, Adoption of Big Data Analytics, Private Label Branding, Organic Food Retailing. Currently his research interests are in the area of consumer psychology and neuro-science of decision making.
Research Interest
consumer psychology and neuro-science of decision making.
Publications
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‘Empirical Investigation of Consumer Perception towards Private Label Brands in food retailing’, published in Elk Asia Pacific Journal of Marketing and retailing, Vol. 3, No. 3, July 2012
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‘Cloud computing-An Economic Development Perspective’, published in Southern Economist, April 15, 2011
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‘Demystifying Private Label Brands’, published in Southern Economist, December 15, 2009
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‘Adoption of Green Home designs – bridging the gap of CSRR’, published in RVS journal of Management Research, July-Dec 2011, Vol. 3, Issue 2
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‘Effective performance of Teachers at Higher Learning in Business Education’, published in Gyanodaya-Journal of Progressive Education, July-Dec 2015
