Shilpa S. Chadichal
Assistant Professor
Business
Alliance University
India
Biography
Shilpa Chadichal holds a Master’s degree in Business Administration and is a specialized academician in the marketing area, teaches subjects such as Marketing Management, Services Marketing, Retailing Management, Consumer Behavior, Product and Brand Management, Integrated Marketing Communication and so on. She has rich experience in corporate as well as academics and administration. She has authored a good number of research articles that have been published in various national and international journals like Elseiver-Procedia, International Journal of Management, Indian Journal of Marketing, and Journal of Exclusive Management Science. She has also presented papers at various national and international conferences held in India - IIM B, Great Lakes Chennai, Symbiosis Pune, IIM A and abroad in CASSR Malaysia. She has won the Best Paper Award in an international conference. Presently she has submitted her doctoral thesis in the Area of Marketing on “E-CRM in Banking Sector” to the Visvesvaraya Technological University (VTU), Belgaum Karnataka.
Research Interest
marketing area, teaches subjects such as Marketing Management, Services Marketing, Retailing Management, Consumer Behavior, Product and Brand Management, Integrated Marketing Communication and so on
Publications
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‘Exploring web based SERQUAL dimensions in Green banking services-Impact on developing e-CRM’, published in the Asia Pacific Journal of Management and Entrepreneurship Research, APJMER, November 2012, ISSN 2277-8098, Special on Green Entrepreneurship ISSN 2277-8098, Volume 1, Issue 3
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Female Adolescents and Young Adult Consumers’ Affinity for Online Flash Sales Concept in India: A Triangulation Approach’, published in the Indian Journal of Marketing, Vol. 42, No. 11, November 5, 2012.
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‘Gone In 60 Seconds-Online Flash Sales: The Next Innovation In Indian E-Commerce Or Just a Flash in a Pan?-A Critical And Empirical Analysis With Consumer Perspective –Research’, published in the Indian Journal Of Management Science (IJMS) ISSN 2231-279X,Volume –II ,Issue 1, May 2012
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‘Analyzing the Relationship between services Quality, Customer Satisfaction and Customer Loyalty in Indian Banking Sector using SERQUAL and Gap model’, published in the PES Business Review, Volume 7, Issue 1, January, 2012
