G. Rejikumar
Assoc. Professor
School of Business
Amrita Institute of Medical Sciences and Research Centre
India
Biography
Dr. Rejikumar G. is having 20 years of experience in Revenue Service as Superintendent of Customs and 4 years in academics. He is accepted as a Research Advisor who has already conducted more than a dozen workshops for Ph. D. scholars on topics related to Research Methodology, Structural Equation Modeling, Data Analysis using Statistical Software and Article Writing. He is an author with H-Index-2 in both Scopus and Google Scholar and having more than 33 citations; reviewer of various reputed journals including IIMB Management Review; and thesis examiner of Anna University, Chennai. Dr. Rejikumar's academic qualification includes Ph. D. (Marketing), PSGIM, Anna University, Chennai, MBA (Marketing), SMS,CUSAT, and B. Tech. (Civil), MACE, Kothamangalam. He serves as Resource Person and Consultant to various academic as well as industrial projects.He is an author with H index -3 in Scopus and Google Scholar. He is a reviewer for journals like IIMB Management Review, International Journal of Management, and African Journal of Marketing
Research Interest
School of Business
Publications
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Dr. Rejikumar G., “Information Seeking behavior causing Paradigm Changes in Customer Satisfaction: A Futuristic Investigation to address Emerging Challenges in a Service Context (Under Review)â€, IIMB Management Review, 2015.
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Dr. Rejikumar G. and A., A. Asokan, “Redefining the Marketing Mix to Sustain under Growing Customer Skepticism- Empirical Evidence from Keralaâ€, Business Review and Research Journal of Kerala Management Association, vol. 1, no. April-June 2015, 2015.
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Dr. Rejikumar G., “Antecedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fearâ€, Global Business Review, vol. 17, pp. 332-350, 2016.
