Rajiv Prasad
Assoc. Professor
School of Business
Amrita Institute of Medical Sciences and Research Centre
India
Biography
A PGDRM graduate from IRMA, and a Fellow of IIM Calcutta, Dr. Rajiv Prasad joined Amrita in the year 2007. He has around twenty years of industry, teaching and research experience. He was invited to teach the core course on Business Ethics as a visiting faculty at IIM Kozhikode in 2007. He is also an Adjunct Faculty member of State University of New York at Buffalo and has been teaching the Organizational Behavior and Leadership course at the Executive MBA program conducted jointly by SUNY, Buffalo and Amrita School of Business at its Bangalore campus. He was invited to develop the Course Curriculum and the Text for the Business Ethics course by Vancouver, Canada based Commonwealth of Learning for their EMBA program in 2011. This program is offered to participants from over 10 member countries of the Commonwealth. He has conducted many MDPs for organizations such as ESIC (Employees State Insurance Corporation), PGDCIL and NDDB (National Dairy Development Board) in the areas of leadership, organizational culture and business ethics. His research interests are in the areas of spirituality at the workplace; leadership, organizational culture and corporate performance; sustainable business models; positive organizational behaviour; self actualization and its impact on leadership and organizational culture, etc. He is also deeply interested in the wisdom literature from across the world and has taught India Culture to undergraduate students at the Amrita Vishwa Vidyapeetham University’s Ettimadai campus for the last 7 years.
Research Interest
Humanistic Psychology & Positive Organizational Behavior, Leadership & Its Relation to Organization Culture, The Role that Integration of Personality Plays in Generating Happiness with Life, How Such Integration Influences the Quality & Nature of Organizational Leadership
Publications
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U. Rawat and Dr. Rajiv Prasad, “Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- y of Indiaâ€, in 2015 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2015, 2015, pp. 1839-1842.
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S. Banerji and Dr. Rajiv Prasad, “Role of teachers and educational institutions in value based higher educationâ€, Purusharta, vol. 5, pp. 97-109, 2012.