Chitra Ramakrishnan
Asst. Professor
Communication Dept.
Amrita University - Amrita Vishwa Vidyapeetham
India
Biography
hitra Ramakrishnan currently serves as Assistant Professor at the School of Communication. She has a post graduate degree in Mass Communication with a combined work experience of 14 years, 10 in the industry and 4 teaching in Amrita. She has taught courses in the print, online, and advertising streams after joining full-time at Amrita School of Communication. She has been instrumental in introducing data journalism related modules into journalism course work. Her broad area of interest is mediated communication. She joined Amrita in 2011 as guest faculty to teach basic journalism and writing courses. Joining up with local English and Tamil dailies, she ran an experimental student-newsroom interaction program for B.A. students for 2 years. Prior to joining Amrita, Chitra was a consultant in Hyderabad. Her area of work included paid search and special project services for health care clients. She also has agency experience in ad copy writing and has worked in the area of corporate communications and web content in Singapore.
Research Interest
Writing, Print Journalism, Internet Advertising
Publications
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Dr. Kalyani Suresh and Ramakrishnan, C., “Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014â€, Media watch, vol. 6, pp. 238-254, 2015
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A. Anil and Ramakrishnan, C., “Games as nonliterary narratives: A temporal view of Aarseth's ontic dimensionsâ€, International Conference on Advances in Computing, Communications and Informatics (ICACCI), 2015 . IEEE, pp. 1667-1671, 2015.
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P. Saseendran Nair and Ramakrishnan, C., “Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital adsâ€, International Conference on Advances in Computing, Communications and Informatics (ICACCI) 2016. IEEE, Jaipur, India, pp. 1496-1502, 2016
