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Dr. Balasubramanian A.

Asst. Professor
Communication Dept.
Amrita University - Amrita Vishwa Vidyapeetham
India

Biography

Dr. Balasubramanian has completed his M. A. and Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. He has a combined work experience of close to thirteen years in industry and academia. Teaching areas at Amrita include television production, AV basics and documentary. Before joining Amrita, he was heading the UG and the PG Department of Communication at SIAD, Chennai. He has also worked in various institutions in Tamil Nadu and Karnataka. He has also served in an advertising industry as Production Executive for two years .

Research Interest

Dr. Balasubramanian's research interest include E- Governance in affiliating Indian Universities, Impact of TV programmes such as Top 10 movies and Mega Serials on the viewers. He has published papers on ICT and E - Governance, Presented papers at National and International Conferences. He also organized national level seminars at Christ College, Bangalore.

Publications

  • Dr. Balasubramanian A., “Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.”, in International Conference on Communication and Media 2014(i-come'14) , Holiday Villa Beach Resort and Spa, Langkawi, 2014.

  • J. Sreekumar and Dr. Balasubramanian A., “An analysis of the siblings bond in the Iranian movie 'Children of Heaven'”, in International Conference on Arts and Humanities ICOAH-2014, Colombo, Sri Lanka, 2014

  • J. Balu B.G and Dr. Balasubramanian A., “Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India”, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.

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