Dr. Sudha Venkataswamy
Vice Chairperson
Communication Dept.
Amrita University - Amrita Vishwa Vidyapeetham
India
Biography
A Ph.D. from the School of Media and Cultural Studies, Tata Institute of Social Sciences (Deemed University), Mumbai with a combined work experience of twenty-four years in academia and industry. Holds a Post graduate degree in Mass Communication & Journalism from PSG College of Arts & Sciences, Coimbatore. Has completed a short term Programme in Management from the Indian Institute of Management (IIM), Kozhikode (2002) and qualified the State Level Educational Testing (SLET), in Journalism & Mass Communication (2000).
Research Interest
Research interests include gender studies, digital inequalities, media and film studies. Teaching competencies at the Department of Communication, Amrita University include Critical Approach to Communication Theories, Advanced Research: Qualitative Approaches, Advertising & Communication, Advertising Practice for Print and Broadcast besides research guidance
Publications
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Sudha Venkataswamy, “Transcending gender: Advertising fairness cream for Indian menâ€, Media Asia, vol. 40, pp. 128-138, 2013
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Sudha Venkataswamy, “Digital access and inequality among primary school children in rural coimbatoreâ€, Media Watch, vol. 6, pp. 103-123, 2015
