Pravitha N. R.
Asst. Professor
Commerce and Management
Amrita University - Amrita Vishwa Vidyapeetham
India
Biography
Pravitha N. R. currently serves as Assistant Professor at the School of Arts and Sciences, Amritapuri Campus. With the blessings of Amma, she started her teaching career in the Department of Commerce and Management, Amrita School of Arts and Sciences, Amritapuri Campus, in the year 2007, and now is pursuing Ph.D. in the area of Investment Analysis. As a faculty in the area of Finance and Marketing, she has taught Microeconomics, Managerial Economics, Principles of Management, Management Information System, Supply Chain Management, Banking and Insurance, Investment Management, Business Research Methods, Marketing Management and E business and Entrepreneurship for B. B. M, B. B. A., B. Com., M. C. A, and B. Sc. programs.
Research Interest
Behavioural Finance Psychology, Financial Instruments, Studies in Economics & Finance, Marketing
Publications
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Pravitha N. R., “A Study on Investment Alternatives and Investment Behaviourâ€, IJSR- International Journal of Scientific Research, vol. 4, no. 8, 2015.
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Pravitha N. R. and Gowari Nair, “A Study on Investment Behaviour with Special Reference to Kollam Corporationâ€, Global Journal for Research Analysis, vol. 4, no. 8, 2015.
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Pravitha N. R. and Indrajith, “A study on factors influencing team effectiveness in a resort environmentâ€, International Journal of Scientific Research, vol. 6, no. 6, 2017.
