S. Mahalingam

Biography

Dr. S. MAHALINGAM is affiliated to Management and Entrepreneur Development, Bharathier university. Dr. S. MAHALINGAM is currently providing services as Professor. Dr. S. MAHALINGAM has published numerous publications in various national and international peer-reviewed journals and presented scientific papers across the world. Because of the active association with different societies and academies as well as the contributions, Dr. S. MAHALINGAM is been recognized by the subject experts around the world. Dr. S. MAHALINGAM contributions are appreciated by various reputed awards. Dr. S. MAHALINGAM clinical and scientific research interests include Marketing Research & Advertising ï‚· Consumer Behaviour ; Brand Management ; Retail Management ; Customer Relationship Management ; Strategic Management.

Research Interest

Marketing Research & Advertising ï‚· Consumer Behaviour ; Brand Management ; Retail Management ; Customer Relationship Management ; Strategic Management