Chetan Kumar

Biography

I’m a marketer at heart, who loves everything about brands. Joyful journey in Core Pharma Brand Management. Branding is my Passion & prime goal is to excel and achieve a distinguished position in Pharma Brand Management. Having commendable experience in Antibiotics (Including High-end Injectables) and general segment.

Research Interest

Brand-Plan, Marketing Strategy, Gap-analysis, Brand Analytic (AIOCD,C-Marc & ORG), Designing impact full creative and motivational Marketing tools to ensure higher brand recall, Driving Strategies (e.g. Brand Campaigns) to higher end implementation, Competitor & Market analysis, Briefing/Presentations at cycle meets