Shradha ShivaniÂ
Professor
ManagementÂ
Birla Institute of Technology
India
Biography
Dr. Shradha Shivani is affiliated to Management , Birla Institute of Technology. Dr. Shradha Shivani is currently providing services as Professor. Dr. Shradha Shivani has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Shradha Shivani contributions have acclaimed recognition from honourable subject experts around the world. Dr. Shradha Shivani is actively associated with different societies and academies. Dr. Shradha Shivani academic career is decorated with several reputed awards and funding. Dr. Shradha Shivani research interests include Marketing Communication, Brand Management  & e- Governance.
Research Interest
Marketing Communication, Brand Management  & e- Governance
Publications
-
“Mapping the Portrayal of Females in Contemporary Indian Advertisements – A Content Analysis Approachâ€, Media Watch, published by Media Watch Global, May 2015
-
"Female Portrayals in Advertising and its Impact on Marketing Communication; Evidences from Indiaâ€, “Management and Labour Studiesâ€, Vol. 39, No.4, Sage Publications, 2015
-
 “Marketing Mix Influence on Service Brand Equity & Its Dimensions", Vision, Journal of MDI Gurgaon,  Vol 20 No1, published by Sage Publications, 2016
