Dr. ShamalaÂ
Assistant Professor
Department of Media and Communication
Central University of Tamil Nadu
India
Biography
Shamala R is an Assistant Professor in Department of Media and Communication at Central University of Tamilnadu.
Research Interest
Television and radio
Publications
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Devdas M.B., and Shamala R. (2012). The Popularity of Television over Other Mass Media – An Empirical Study with Reference to Bangalore, Communication Today.
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Prakash, Jagadeesh and Shamala R. (2014). Sports Personality as Role Model HN Girish (Paralympian Silver Medalist 2012), Communication Today. Pages: 78-83
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Prakash, Jagadeesh and Shamala R. (2014). Sports Celebrity Endorsements on TV and its Impact on Youth. International Journal of Humanities and Social Science Invention, 3(3): 1-8.
