Dipen Sheth
Marketing Manager
Medical
Cipla
India
Biography
With over experience of close to 13 yrs, out of which 9 yrs in product management and 2 years in pharmaceutical sales, it has been an enriching learning experience. Brand Mgmt exposure includes from launching brands of molecules which were first time in India, like Vitamin K1 analogue in pediatrics, first topical antioxidant in ophthalmology, first fixed dose combination in glaucoma , nutritional supplement which had a patented ingredient, in ophthal to managing mature brands like the largest anti hypertensive brand in India, ATEN in GP and Cardio specialites.
Research Interest
New Product Launches (1st time in India),Regional Sales Co ordination, Portfolio Optimization, Event Management, Market share and Profitability Management of New and Mature Brands , Management of KOL's and Key Customer Accounts/ Institution Business.