Siddharth Singhal
Respiratory Strategy& Marketing
Medical
Cipla
India
Biography
Siddharth is a sales & marketing professional with around 5 years of experience in strategic marketing, new product launch, brand management, market sizing & forecasting, BTL activities, channel management and institutional sales. Siddharth is driven by the passion of embedding technology in the pharmaceutical sales systems and putting structures, processes and guidelines to drive superior business performance.
Research Interest
go-to-market strategy for a new product launch, devising communication strategy for focus products, design & launch of promotional campaigns