Aparna Soni

Biography

 Sales and Marketing Manager with 5 years accomplished record, known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive Indian diagnostics retail market .  Key Account Management / Business development / Brand Management / Sales / Product Promotions / Channel Partner Development and Team Management in the diagnostics Industry An expert in Autoimmune testing on immunofluorescence technology. Launched newer novel markers like Neuronal Antigens, CIBD Profile, EBV Testing, CSF testing for infectious serology in the Indian market Sales and Market products of Various Principles Namely: EUROIMMUN Germany, BRAHMS Germany, BIOPORTO Denmark, Buhlmann Labs Switzerland, Tokyo-boiki Machinery Japan, ARKRAY USA Effective communicator with consultative sales style, strong negotiation skills , exceptional problem solving abilities and a keen client need assessment aptitude , aggressively identify opportunities , develop focus and provides tactical solutions Got Trained at EUROIMMUN Germany on Techniques like Immunoflourescence, ELISA, Western Blot etc, in 2010 Got trained at Buhlmann Labs, Switzerland, on newer techniques in IBD differentiation, allergy testing etc, in 2011 Trained with Princeton Academy for Consultative selling skills. Being a post graduate engineer, have a research research experience of 7 months at the Molecular Biology Division at Bhabha Atomic Research Center, Mumbai.  Got Trained at EUROIMMUN Germany on Techniques like Immunoflourescence, ELISA, Western Blot etc.

Research Interest

Immunology