Anupam Kacker

Biography

Management Trainee Company Name Dabur India Limited Dates Employed Aug 2017 – Present Employment Duration 2 mos Location Kaushambi, Uttar Pradesh, India Summer Intern Company Name Dabur India Limited Dates Employed Apr 2016 – Jun 2016 Employment Duration 3 mos Location kaushambi Corporate Office •Worked on delivering a go to market strategy for a New Product Development in Topical Pain Relief category (Apr’16-May’16) o Conducted Primary & Secondary Research regarding state of Pain in India and tried to find out which format of topical pain relief is most sought after and what could be the marketing mix for the range of products in which Dabur wants to foray along with possible packaging options. o Developed a detailed launch plan along with pricing and break even analysis for each category. Also designed the ATL and BTL campaigns, hand in hand with the social media marketing strategies for the same. •To Increase the distribution of Real 200 ml across wholesale channel in Hyderabad (May’16-Jun’16) o Covered around 8 regions across Hyderabad to find out the issues for smaller SKU at wholesaler-retailer junction and came up with issues like poor brand visibility, lack of p.o.s promotion etc. to name a few. o Identified a new channel for distribution which could be targeted to increase the sale of Real 200 ml by supplying to corporate vendors’ majority of who were the direct customers of a wholesaler

Research Interest

Pharmaceutical Science