Rajan Yadav
Associate Professor
Management
Delhi Technological University
India
Biography
Dr Rajan Yadav is Associate Professor and head Delhi School of Management, Delhi Technological University. His interest area is marketing management. He graduated from Delhi University and obtained his Master’s Degree in Business Management from the MD University. He was awarded PhD in Organized Retail and also qualified National Eligibility Test (NET) conducted by UGC. His research interests include behavioural dimensions of technology diffusion, online social networks, retail management and student community-related social marketing issues. He has more than 16 years of post-graduate teaching experience.
Research Interest
Specialised in Services Marketing, Sales and Distribution Management, Rural Marketing, Social Marketing, Retail Management Technology Adoption, Retail and Distribution, Service Marketing
Publications
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Rajan Yadav, Sujeet Kumar Sharma, Ali Tirahini (2016) A multi-analytical approach to understand and predict adoption of mobile commerce in India. Journal of Enterprise Information Management 29: 292-298.
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Khushbu Madan, Rajan Yadav (2016) Behavioural intention to adopt mobile wallet: a developing country perspectiveâ€, Journal of Indian Business Research 8: 227-244.
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Anurag Tiruwa , Rajan Yadav, Pradeep Kumar Suri (2016) An exploration of online brand community (OBC) engagement and customer’s intention to purchase. Journal of Indian Business Research 8: 295-314.
