Dr Rajnish Jain
Professor
Management Studies
Devi Ahilya University
India
Biography
Ph.D. from Institute of Management Studies, Devi Ahilya University, Indore, India on “Marketing of Professional Services" in 1995. ï‚· M.B.A. from Dr. H.S.Gaur University, Sagar, India with specialization in Marketing in First Division in 1987. Ph.D. from Institute of Management Studies, Devi Ahilya University, Indore, India on “Marketing of Professional Services" in 1995. ï‚· M.B.A. from Dr. H.S.Gaur University, Sagar, India with specialization in Marketing in First Division in 1987.
Research Interest
Customer Relationship Management (CRM), Customer Experience Management, Integrated Marketing Communications, Services Marketing, Consumer Behaviour, International Marketing, Strategic Marketing,
