Rajendra Singh
Professor
Management Studies
Devi Ahilya Vishwavidyalaya
India
Biography
Rajendra Singh is currently working in Devi Ahilya Vishwavidyalaya "Information Technology for Managers,
Research Interest
Management Information System(MIS),Technology Management, Database Management System, Information Security, Cyber Law" Management
Publications
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"Paper published on “Information seeking and attitude towards advertising- A cross-sectional empirical study†in the journal of applied management & computer science, year 2011,issue III,ISBN-978-93-81212-02-8."
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"Paper published on “ Perceived Impact of Ingredient Branding on Host Branding Equity†in journal of marketing and management, 3(1),60-77, may 2012."
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"Paper published on “SMS advertising in India: is Tom Roust model for explaining Intention?†in Intrnational Journal “Organitations and Markets in Emerging Economics, Vol. 3 no. 1 (5) year 2012, ISSN No. 2029-4581 "
