Jagwinder Singh
Assistant Professor
Department of Humanities and Management
Dr. B R Ambedkar National Institute of Technology Jalandhar
India
Biography
Jagwinder Singh is an Assistant Professor at Dr. B R Ambedkar National Institute of Technology Jalandhar in the Department of Humanities and Management . His Research interest are Marketing, Consumer Behavior, Relationship Marketing, Consumer Loyalty, Social Marketing, Organizational Change and Educator Development.
Research Interest
Marketing, Consumer Behavior, Relationship Marketing, Consumer Loyalty, Social Marketing, Organizational Change and Educator Development.
Publications
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Influence of Family Members on Household BuyingA comparative Study of Rural and Urban households
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Mobile Handset Buying Behavior of Different Age and Gender Groups
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Comparative Analysis of Rural and Urban Indian Consumers’ Attitude towards Foreign Products
