Nitin Handa
Sr. Manager
Marketing
Fratelli Wines
India
Biography
Responsible for New Product launches ï¶ Coordinating with vendors, printers, PR agencies for brand building & promotional activities like events, hoardings, banners, kiosks, etc. ï¶ Monitoring all the competitor’s activities ï¶ Reporting formats of the merchandisers/ Promoters and monitoring their activities. ï¶ Implementation of all promotional activities effectively. ï¶ Monitoring the sales figures and sales reports for designing promotional activities ï¶ Decide on focus brands & design trade promotions around them. ï¶ Supporting high sales targets through designing consumer offers, purchase offers. ï¶ Educate consumers about our brand. ï¶ Placement and tracking of various POSM across off trade and on trade ï¶ Ensure best in class visibility drive in outlets ï¶ Planning and tracking various foriegn travel scheme for key outlets / distributors ï¶ Direct efforts to develop customer experience at the point of sales ï¶ To promote the product in the market through developing marketing strategy like design of the pack, stick, posters, glow sign and other communication mediums. ï¶ Responsible for planning and implementing activations across channels (on premise and off premise)- with focus on faster tertiary movement. ï¶ Coordinating for various media interactions. ï¶ Active team member for any on ground activation, events, sponsorship. ï¶ Organizing / participating in events, parties and sponsorships to increase visibility & trials of our brands. ï¶ Looking after all in-shop and out-shop merchandising viz., product stands, product cutouts, innovative branding & POS, premium dealer boards and POSM. ï¶ On ground activation Modern Trade on regular basis as this is the upcoming channel
Research Interest
Dealing with 5 Star Hotels, Restaurants & Clubs of Delhi/NCR, understanding their requirements and recommending them a feasible solution. ï¶ Construct and implement different promotional plans for different products in different institutions.
