A. Subrahmanyam
Assistant Professor
Marketing
GITAM University
India
Biography
Assistant Professor, Gitam School of International Business, GITAM University, Visakhapatnam.
Research Interest
MARKETING
Publications
-
Subrahmanyam, A. and Raja Shekhar, B. (2016). Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities: Development of HiEduQual. Journal of Modeling in Management, Vol. 11 Issue 2, 488 – 517, ISSN: 1746-5664, Emerald Publishers. (Scopus)
-
Subrahmanyam, A. (2017). Relationship between service quality, satisfaction, motivation and loyalty: a multi-dimensional perspective. Quality Assurance in Education, Vol. 25 Issue 2, ISSN: 0968-4883, Emerald Publishers (Scopus).
-
Subrahmanyam, A. & Raja Shekhar, B. (2017). Where do you find student loyalty in the contemporary university scene?.Journal of Applied Research in Higher Education,Vol. 9 Issue 3, 378-393,ISSN: 2050-7003, Emerald Publishers (Scopus)
