Arun Kaushal
Assistant Professor
Institute of Business Management
GLA University
India
Biography
Arun Kaushal is Assistant Professor in Institute of Business Management of GLA University.
Research Interest
Business Management
Publications
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Pallavi. Sharma, Rishi Raj. And Kaushal, Arun.(2015), “Financial Mobile Advertisement Acceptance In 21st Centuryâ€, Emerging Trends and Technologies in Advertisement Management In 21st Century, Archers and Elevators Publishing House, ISBN: 978-93-83241-11-8, pp. no.60- 68.
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Kaushal, Arun. And Dogra, Pallavi. (2016), “Impact of Web Advertisement on Customers Perception: A Case of Banking Sectorâ€, Journal of General management research, Vol. no 3, Issue no. 1, pp. no. 1-9.
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Kaushal , Arun .Sharma, Ritesh & Kumar, Amit (2016) ,â€Accountability of Brand Endorsement Practices in Indian Context : An Empirical Study†Conference Proceedings on Brand Management (CBM- 2016) . pp. no. 20. ISBN No. 9781786354112
